We tested every single REFY beauty product - here's our verdict...
Once every few months I dedicate a chunk of my day to decluttering my makeup draw. Not only the products, but the eyeliner shavings, used cotton rounds and rogue false eyelashes that keep them company. From the age of 13 (ish) I developed a wild obsession with makeup, but as a beauty journalist, I’ve learnt to appreciate the benefits of having a capsule collection of products that I genuinely love. With, I don’t know, about a gazillion beauty brands out there, it’s unlikely that you’ll find one where all the products deserve a place in your makeup bag. Then, I discovered a hidden gem, which I think is about to be huge…
REFY is the brainchild of influencer Jess Hunt (the queen of fluffy brows) and founder of SHRINE, Jenna Meek. The dynamic duo set out on a mission to curate a brand that simplifies makeup routines and to "encourage you to embrace you."
Featuring select products that mimic Jess’ eye-catching glowy aesthetic (bushy brows, glossy ‘second’ skin, and snatched lips), REFY’s products can be used in many versatile ways. The result is a compact collection of products that are all you need for a full face of makeup. As the old saying goes, it’s about quality over quantity - and, in this case, without the spenny prices that come with the usual luxury players.
When you have a mooch through the collection, notice that every product is meticulously designed to help enhance or define your already perfect natural features. With no base products in the range, like concealer or foundation, the brand encourages you to embrace what you’ve already got.
In November 2020, REFY first launched its three-step Brow Collection (featuring a Brow Sculpt, Brow Pomade and Brow Pencil) which became a social media sensation, with the #refybrow reaching almost 400,000 TikTok views. Selling out after six weeks, it captured the attention of MUAs like Patrick Ta (who works with both Kim Kardashian and Camila Cabello). Almost 2 years on, the brand has expanded its collection, yet is still keeping to its ethos of simplicity and quality.
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